For the Media
American Standard Puts Water Savings @ Your Fingertips
Website and Downloadable App Makes Water Conservation Interactive and Fun
CHICAGO, IL, GREENBUILD EXPO (November 17, 2010)– Two interactive and educational online resources are the latest in a series of initiatives by American Standard Brands to raise awareness of practical water conservation solutions through award-winning product innovations and increased consumer choice.
RESPONSIBLE BATHROOM WEBSITE
The ResponsibleBathroom.com website gives everyone a chance to “go blue” in a fun, interactive and educational environment where points are earned for pledging different water conservation behaviors. The points can be used to enter sweepstakes for prizes ranging from free products to a luxury eco-friendly vacation.
The goal is to educate visitors on simple steps they can take to decrease the amount of water they use each day. In doing so, consumers will cut their own water costs, as well as the fees their communities currently must pay to treat the water everyone uses. All of these reductions will increase available freshwater resources without adding new water treatment costs to strained municipal budgets.
“We want consumers to understand the ecological and cost-savings implications of today’s leading water-saving products,” says Jeannette Long, chief marketing officer for American Standard Brands. “We all need to conserve water, and The Responsible Bathroom helps us find ways to do so cost-effectively and without sacrifice.”
Visitors begin by taking the “Responsible Bathroom Pledge,” a personal challenge to begin saving water immediately. They are encouraged to search the site for water-savings facts and tips, while earning points by answering questions about what they have learned. Points are accumulated over time and may be redeemed by entering weekly contests and a grand prize drawing at the end of the year.
A “Water Savings Facts” section focuses on demonstrating the multiple ways water is used (and wasted).
“Blue Success Stories” include water conservation success stories that document real-life examples of successful water efficiency installations, such as the complete satisfaction achieved among the 21 Atlanta, Georgia area homeowners who recently volunteered for American Standard’s offer to try WaterSense®-certified high-efficiency plumbing products and measure the difference in their water usage
DOWNLOADABLE APP FOR SMARTPHONE USERS
American Standard Brands has also developed a free, mobile-device application that puts leading water conservation decision-making tools, facts and information at homeowners’ fingertips.
Now available for download at ResponsibleBathroom.com, the Responsible Bathroom app allows users to calculate the cost savings of different products and conservation behaviors, locate product rebates, and even find the nearest retailer – all on their mobile phones. The app works with the Apple iPhone and other smartphones.
“We know that American Standard will help to save 18 billion gallons of water this year, just based on forecasted installations of our home and commercial water-saving plumbing products,” says Long. “This new mobile tool will allow the estimated 270 million smartphone users to realistically forecast their monthly water bill savings, as well as their larger environmental contribution.”
The Responsible Bathroom App’s features include:
- Water Savings Calculator– estimate your potential cost savings for various conservation behaviors and products using local municipal water rate data.
- Rebate Locator– find local incentives for purchasing water-efficient products (as high as $300 for each new high-efficiency toilet installed).
- Conservation Sweepstakes– earn points for pledging different water conservation behaviors and qualify for prize sweepstakes ranging from free products to a luxury eco-friendly vacation.
- Blue Success Stories– read real-life examples of water-efficiency projects and resulting cost and environmental savings.
- Twitter– follow water conservation tips, strategies and success stories.
- Social Media– send your friends and followers instant updates through Facebook and Twitter.
“The Responsible Bathroom App is another opportunity to engage eco-conscious consumers and provide smartphone users with a tool that demonstrates American Standard’s century-old commitment to water conservation,” explains Long. “A homeowner can be standing in a store aisle and use this resource to compare the cost implications of a particular decision, learn of available rebates and purchase incentives, or double-check the efficiency of a product.”
Visitors to ResponsibleBathroom.com can also viewAmerican Standard’s vast collection of water-saving bathroom suites, toilets, faucets, showers and commercial plumbing solutions.
For more information, visit www.responsiblebathroom.comor www.americanstandard.com.
ABOUT AMERICAN STANDARD BRANDS
American Standard Brands is a leading North American manufacturer of a wide range of high-quality kitchen and bath products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other related products. The company currently serves both the residential and commercial markets; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under the American Standard®, Jado®, Porcher®, Safety Tubs®, Crane®, Eljer® and Fiat® brands. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. For more information, visit www.americanstandard.com.