For the Media
JADO, Porcher Join Omni's Luxury Products Group
Alliance to Expand Brands’ Presence in Luxury Showrooms Nationwide
PISCATAWAY, N.J. (May 14, 2010) — JADO® and Porcher®, makers of luxury bath and kitchen products, and part of the American Standard family of brands, have joined Omni’s decorative showroom buying group, Luxury Products Group (LPG), effective January 2010.
The LPG alliance will enable the two leading designer brands to join an elite list of luxury merchants and enjoy the benefits of showroom allegiance, a network of loyal members, product sales and support, and unique marketing opportunities.
JADO and Porcher have long-standing relationships with the decorative luxury community, and many of the brands’ existing customers are already affiliated with LPG.
Omni's membership includes more than 200 wholesalers representing 500-plus locations, of which 80 percent operate showrooms focusing on high-end luxury products.
“We are excited to increase our brands’ presence in hundreds of premier showrooms throughout the country,” says Mark Hamilton, general manager of American Standard’s luxury business. “We look forward to the new partnerships and growth that we anticipate as a result of this marketing alliance.”
For more information on JADO and Porcher products, visit www.jadousa.com and www.porcher-us.com.
ABOUT AMERICAN STANDARD BRANDS
American Standard Brands is a leading North American manufacturer of a wide range of high-quality kitchen and bath products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other related products. The company currently serves both the residential and commercial markets; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under the American Standard®, Crane®, Eljer®, Porcher®, JADO®, and Fiat® brands. American Standard Brands is an affiliated portfolio company of Sun Capital Partners.