For the Media
New Websites for JADO and Porcher Designed to Captivate and Inspire Designers, Homeowners and Trades People Alike
Interactive videos, updated product listings, elegant photo galleries and helpful technical resources help make luxury bathroom and kitchen product sites convenient, accessible and fun
PISCATAWAY, N.J. (March 15, 2010) — Luxury and sensibility rule in new websites recently launched by JADO and Porcher, makers of high quality bath and kitchen products, and part of the American Standard family of brands. Designed with the end user in mind, the new websites provide visitors convenient and direct access to the tools they need to assist them in whatever the project entails – from a simple replacement to a complex bathroom remodel or new construction.
“Thanks to the recent redesign, homeowners, designers and trades people alike will enjoy easier navigation, convenient access to updated product listings and inspiring visuals,” says Mark Hamilton, general manager of American Standard’s luxury business.
Each site features expanded information and photography sections and new collection pages with multiple suite photos. In addition, a product “Quick Look” function provides essential information as well as complementary and similar product searches. Special professional community tabs on both sites provide convenient access to technical documents, literature and other useful resources.
Commented Hamilton, “We feel the new site enhancements bring out the elegance of the JADO and Porcher brands and will help our end users experience our brands in a new way.”
Access the sites at www.jadousa.com (JADO) and www.porcher-us.com (Porcher).
ABOUT AMERICAN STANDARD BRANDS
American Standard Brands is a leading North American manufacturer of a wide range of high-quality kitchen and bath products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other related products. The company currently serves both the residential and commercial markets; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under the American Standard®, Crane®, Eljer®, Porcher®, JADO® and Fiat® brands. American Standard Brands is an affiliated portfolio company of Sun Capital Partners with a minority interest held by Bain Capital Partners, Inc.