Press Room - Press Release

For the Media

4/11/2008

American Standard, Porcher and JADO

CHICAGO, KITCHEN/BATH INDUSTRY SHOW (April 11, 2008) — American consumers can elect both style and performance in 2008 with the new high-style, highly-efficient plumbing products introduced today at the 2008 Kitchen and Bath Industry Show (K/BIS) by American Standard, Porcher and JADO.
The new bath collections, toilets and faucets─which range from luxurious and contemporary to lavish and tranquil─are on display for designers, buyers and other building professionals at McCormick Place Convention Center today through Sunday.
“Consumers and designers want high-performance products, and they want them to appeal to their personal design aesthetic,” said Deborah Halpern, vice president of marketing for American Standard. “Products for the bathroom need to do both, which is the beauty of our products. Among our different brands you’ll find a wide spectrum of bath models: from high-end suites to value-priced style.”

- more -

The following outlines what’s new from American Standard at K/BIS (Booth S3278):

 The new WaterSense®-labeled Dual-Flush FloWise™ Two-Piece High-Efficiency Toilet from American Standard uses as little as 0.8 gallons per flush (gpf), potentially saving more than 30 percent more water than 1.6 gpf toilets.
 American Standard has expanded its stylish selection of low-maintenance high- efficiency toilets (HETs) and high efficiency urinals (HEUs) that save water while helping to achieve green building ratings in remodeling and new construction.
 American Standard’s new Traditional Champion® 4 One-Piece Toilet combines the classic details of a traditional bathroom suite with a flushing system that features the industry’s widest trapway and flush valve. It also features American Standard’s exclusive EverClean™ permanent surface that inhibits the growth of stain- and odor-causing bacteria, mold and mildew on all exposed surfaces.
 Four beautiful new American Standard air bath collections combine versatile styling and easy maintenance for an invigorating bathing experience: the Asian-inspired Green Tea Premium Air Bath; the Ellisse® Oval Premium Air Bath with grab bars and lumbar recline; the Town Square™ Premium Air Bath; and the Evolution™ Air Baths.
 American Standard’s new Deep Soak™ Bath Drain allows homeowners to create a luxurious soaking experience by adding over two inches of water to a simple bath.
 The new Generations Washstand from American Standard offers timeless, Old World styling sized for smaller baths and powder rooms. The seamless one-piece design supports American Standard’s Townsend Vanity Top.
 Featuring a high-gloss, scratch-resistant acrylic surface, American Standard’s new Acrylux™ Builder Series includes apron tubs and whirlpools, shower bases with matching wall sets, and shower bases to accompany tiled applications.
 American Standard introduces the Rope Twist™ Bathtub and Shower Surround, which features twisted-rope detailing that trims high-gloss surfaces.
 American Standard extends its unique universal platform for hands-free plumbing products with its new line of Selectronic™ Flush Valves that combine with high-efficiency fixtures to provide LEED-compliant engineered solutions that help meet requirements for green building projects.
- more -


At the luxury end of the market, Porcher and JADO introduced the following:
 An industry innovation, Porcher’s Slate Collection features five signature basin designs crafted from the same legendary slate that graces Italian architecture.
 Porcher’s new trio of Clarity Stone Basins combines the natural beauty of marble or granite with the fluid lines of contemporary simplicity.
 Devotees of contemporary minimalist design now can furnish a complete bath suite with Porcher’s new Epic™ Collection, which includes three lavatory styles, a pedestal, a one-piece elongated toilet and bidet.
 European minimalism and traditional Asian styling converge in Porcher’s Equility™ Collection, consisting of four Italian-made basins, a vanity base that may be transformed into a storage bench using the coordinating seat top, and a cabinet that can be either wall-mounted or joined with the vanity base for a floor-standing furnishing.
 Porcher’s Estate™ Furniture Suite provides a masculine take on traditional style for the bath. The cabinet sports a rich light mahogany finish and a white marble top, and it is complemented by the Estate Mirror.
 Popular Porcher bath furnishings now are available in Wenge, a distinctively grained African hardwood. Homeowners will find this unique woodgrain in the Calla II Suite, the Asian-influenced Tetsu Suite and Porcher’s Wood Slow-Close Toilet Seat.
 Porcher’s sleek L’Expression™ bath collection now includes a refined elongated toilet design and additional complementary furnishings, such as a cabinet, mirror and a totem mirror cabinet that rotates to reveal a full-length mirror.
 Luxurious new bathing options from Porcher include: the Asian-influenced Tetsu™ Air Bath complete with Chromatherapy and built-in heater. Also the elegant new cast iron Ardennes Nouveau™, which is more compact than the original Ardennes; the cast iron Romaine Nouveau™, which incorporates two grab bars in chrome or brushed nickel; the cast iron Lourdes™; and the traditional claw-footed Epoque Nouveau™.
 Porcher’s Savina™ translates the elegant detailing of Queen Anne furniture into lavatory tops, consoles, pedestals, cabinets and a wall mirror.

- more -
 Reminiscent of the radiant silhouette of a perfume bottle, the new illume™ collection of faucets and accessories from JADO has a subtly shifting shape—a gentle flair from round to square—that is harmonious with a range of styles for homes and distinctive hotels.

Editor’s note: For more information on American Standard, Porcher or JADO products, call (800) 899-2614 or visit the electronic pressroom at www.americanstandard-us.com

Back To Top
BACK TO TOP