Press Room - Press Release

For the Media


FloWise Shower Heads


FloWise® Showerheads Reduce Water Usage, Increase Showering Satisfaction
Innovative designs include first dual-function showerhead allowing users to choose flow rate of 2.5 or 1.5 gallons per minute (GPM)

LAS VEGAS, KITCHEN/BATH INDUSTRY SHOW (May 8, 2007) — Feel the force from a trio of new showerheads from American Standard that deliver an invigorating, satisfying soak while reducing water usage 40 percent.
The FloWise® showerheads are about comfort and convenience as well as water conservation. The key to their construction is a small turbine-like mechanism that spins the water stream through the head to create a powerful, energizing spray. The result feels much the same as standard 2.5 GPM showerheads, although FloWise uses only 1.5 GPM, or 40 percent less water than current code requirements for showerheads.

The three FloWise models include a basic unit that delivers 1.5 GPM; a more decorative 1.5 GPM showerhead for the style-conscious consumer; and a three-function unit that lets users select any one of three spray modes:
a center-only spray at 1.5 GPM;
a center spray at 1.5 GPM and a perimeter spray of 1 GPM, for a total flow rate at the industry standard of 2.5 GPM;
a perimeter-only “rain shower” spray at 2.5 GPM.
When the three-function shower is turned off, it automatically returns to the water conservation mode of 1.5 GPM, making this showerhead perfect for any home.
“The ingenious design of the FloWise showerheads provide the user with an invigorating, powerful spray while substantially reducing water usage,” says Michelle Troconis, product director for shower systems at American Standard.
The FloWise showerheads will be available in a variety of finishes, including Polished Chrome and Satin Nickel, and will be ready for shipment in June 2007. American Standard launched its FloWise technology two years ago with a FloWise toilet, the first gravity toilet to reduce water usage by more than 20 percent, using familiar one-flush performance with a standard trip lever. The FloWise bears the new Environmental Protection Agency (EPA) WaterSenseSM label. WaterSense works much like the ENERGY STAR program for appliances. By prominently designating products and services that conserve water and perform as intended, the labeling program makes it easy for consumers to identify and select high-performance water-efficient products for their homes.
For more information on FloWise and other American Standard products, visit or call (800) 899-2614.

For more information:
Consumer Media:
Lindsey Rose
Carmichael Lynch Spong
(612) 375-8516

Trade Media:
Nora DePalma
Building Profits Inc.
(770) 772-4726

Back To Top