Press Room - Press Release

For the Media

10/27/2011

New Faucet Delivers Filtered Drinking Water Straight From the Tap

Save Money, Reduce Plastic Bottle Waste with Filtered Kitchen Faucet from American Standard

Video: Streaming Filter Faucet Installation Video

Video: Streaming Filter Faucet Features & Benefits Video

PISCATAWAY, N.J. (October 27, 2011) — Homeowners in search of the best filtered drinking water should look no further than their kitchen sink, according to American Standard, which hopes that its new Streaming Filter Faucet will make great-tasting water easier to enjoy and better for the environment.

The stylish kitchen faucet offers an easy means of enjoying healthy, filtered drinking water while saving money and reducing disposable plastic bottle waste.   

The simplicity of the system is its secret. American Standard Brands, long a leader in water-conservation technologies, seamlessly integrated an innovative filter system with a contemporary styled single-control kitchen faucet to provide crystal clear, odor-free drinking water for approximately 10 cents per gallon, a savings of more than 90 percent over the cost of bottled water. The result is an eco-savvy faucet that doesn’t burden homeowners with the bulky and unsightly aftermarket faucet attachments typically used to filter tap water.

“With so many alternatives available, it is unconscionable that we knowingly litter our streets, clog our landfills and endanger our ocean habitats in a determined quest for clean drinking water, which is readily available in the developed world,” said Don Devine, American Standard president and chief executive officer. “Our drinking water is tested daily for safety, so it’s a natural choice for health- and cost-conscious consumers who want to do more to help preserve the quality of our environment.”

REDUCING PLASTIC BOTTLE WASTE

The company launched its new filtered drinking water faucet based on a growing concern over the mounting ecological issues associated with plastic water bottle waste. Nearly seven out of every 10 plastic water bottles – or roughly 70 percent of the estimated 28 billion plastic water bottles that Americans consume annually – are destined for the landfill, according to a 2008 study by the National Association of PET Container Resources. 

Using the Streaming Filter Faucet can help a family of four reduce their plastic waste by as many as 5,500 bottles per year. Moreover, the ADA-compliant faucet helps homeowners conserve their budget while quenching their desire for clean, filtered water at a fraction of the cost. In fact, people spend from 240 to over 10,000 times more per gallon for bottled water than they typically do for tap water, according to the National Resources Defense Council.

This American Standard filter faucet system offers a modern alternative to the limited volume pitcher-style products that take up valuable refrigerator space, or the costly bottled water delivery services needed for some water cooler systems.  

EASY OPERATION

With the eco-savvy filtered faucet in the “off” position, users simply shift the faucet handle to the right to generate an endless supply of cold filtered water for drinking, rinsing, cooking, or filling a pet’s dish with clean, chemical-free water.  

Thanks to an innovative dual-access system, homeowners can remove and replace the filter with a simple quarter-turn from either above (by removing the included accessories dish) or below the sink. 

The replaceable carbon-based filter effortlessly removes 98 percent of particulates, 97 percent of chlorine, and 99 percent of lead. And, unlike most bottled water, the Streaming Filter Faucet does not remove any of the beneficial fluoride that is added by local municipalities.

Additionally, cross-contamination between unfiltered water is eliminated, as the filtered water travels through a separate waterway.

ENVIRONMENTAL SUSTAINABILITY

In addition to providing an endless supply of crystal clear filtered water, every faucet is shipped with a reusable, stainless steel water canister so busy homeowners can take great tasting water wherever they go.

Each cartridge filters approximately 250 gallons of water and should last approximately three months, based on average use for a family of four. The filter is tested and certified by NSF International and contains significantly less plastic than fully encapsulated filters, such as pitcher-style filtering systems, which means less potential plastic waste going to landfills.

The Streaming Filter Faucet is the latest in a series of initiatives by American Standard Brands to raise awareness of practical water conservation solutions through award-winning product innovations and increased consumer choice. For more details regarding these efforts, visit www.responsiblebathroom.com.

With a suggested retail price range of $139 – $203, the Streaming Filter Faucet is available exclusively onlinein both polished chrome and stainless steel finishes.  Replacementfilters can be easily purchased onlinefor $30 each or $108 for a four-pack.

For more information visit American Standard products, visit www.americanstandard.comor call (800) 899-2614.

Sidebar: Facts on Bottled Water. 

  • It takes 2,000 times more energy to produce a bottle of water than it does to produce tap water[1].
  • Bottled water typically costs hundreds of times more than what comes out of your faucet. People spend from 240 to over 10,000 times more per gallon for bottled water than they typically do for tap water, according to the National Resources Defense Council.
  • Although the quantity of plastic bottles recycled in the U.S. has grown every year since 1990, billions of bottles continue to be discarded globally[2]. They often end up polluting our oceans in swirling masses of floating plastic debris, known as the Pacific Garbage Patch and its sister the Atlantic Garbage Patch.
  • Despite having easy access to clean water, the United States is the world’s largest bottled water consumer[3]. In 2008, the U.S. used enough plastic water bottles to stretch around the Earth more than 190 times.
  • Americans drink more bottled water than any other nation, purchasing an impressive 29 billion bottles every year. Making all the plastic for those bottles uses 17 million barrels of crude oil annually. That is equivalent to the fuel needed to keep 1 million vehicles on the road for 12 months. If you were to fill one quarter of a plastic water bottle with oil, you would be looking at roughly the amount used to produce that bottle[4].
  • During the past decade, Americans boosted their annual consumption of bottled water by more than 11 gallons, to 28.3 gallons in 2010 from 16.7 gallons per person in 2000, according to the Beverage Marketing Corporation.
  • Homeowners can review their local drinking water quality report at http://water.epa.gov/drink/local/index.cfm

[1]Gleick, P.H, Cooley, H.S, “Energy Implications of Bottled Water.”February 19, 2009, The Pacific Institute. Pg, 6.

[2]http://earth911.com/recycling/plastic/plastic-bottle-recycling-facts/

[4]"National Geographic"; Drinking Water: Bottled or From the Tap?; Catherine Clarke Fox; 2011

 

ABOUT AMERICAN STANDARD BRANDS

American Standard Brands is a leading North American manufacturer of a wide range of high-quality building products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels. The company currently offers total project solutions for residential and commercial customers; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under well known and respected brands, such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. The company is online at www.americanstandard.com, on Twitter at twitter.com/amercanstandardand on Facebook at www.facebook.com/AmericanStandardPlumbing.

American Standard® is a registered trademark of American Standard Brands.

Streaming Filter Faucet is a trademark of American Standard Brands.

 

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American Standard introduces a Streaming Filter Faucet, the stylish and convenient way to enjoy healthy, filtered drinking water while saving money and helping the environment.
American Standard introduces a Streaming Filter Faucet, the stylish and convenient way to enjoy healthy, filtered drinking water while saving money and helping the environment.
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The carbon-based filter in the new American Standard Streaming Filter Faucet provides crystal clear, odor-free drinking water at a 90 percent savings over the cost of bottled water.
The carbon-based filter in the new American Standard Streaming Filter Faucet provides crystal clear, odor-free drinking water at a 90 percent savings over the cost of bottled water.
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Every Streaming Filter Faucet from American Standard is shipped with a reusable, stainless steel water canister so that busy consumers can take great tasting, chemical-free drinking water wherever they go.
Every Streaming Filter Faucet from American Standard is shipped with a reusable, stainless steel water canister so that busy consumers can take great tasting, chemical-free drinking water wherever they go.
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The American Standard Streaming Filter Faucet integrates an innovative filtering system with contemporary styling, eliminating the unsightly aftermarket faucet attachments typically used to filter drinking water.
The American Standard Streaming Filter Faucet integrates an innovative filtering system with contemporary styling, eliminating the unsightly aftermarket faucet attachments typically used to filter drinking water.
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Streaming Filter Faucet with 3-hole mounting option
Streaming Filter Faucet with 3-hole mounting option
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Streaming Filter Faucet with 1-hole mounting option
Streaming Filter Faucet with 1-hole mounting option
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Streaming Filter Faucet with 4-hole mounting option
Streaming Filter Faucet with 4-hole mounting option
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