For the Media
The EverClean™ Toilet Seat
No Cleaning Products. No Scrubbing.
Just a Wipe Down and You’re Done.
CHICAGO, KITCHEN/BATH INDUSTRY SHOW (April 20, 2006) — American Standard’s new toilet seat saves time, money and family harmony by doing its part to help out with the chores.
The EverClean™ seat has a patented silver-based antimicrobial, which is manufactured into the plastic toilet seat, shielding against the growth of stain- and odor-causing bacteria, mold and mildew.
This means the toilet seat effectively helps clean itself – “ingenuity literally at work,” says Rob Kass, vice president of marketing. “There is huge consumer demand for products that save time on housekeeping.”
Cleaning the toilet seat probably makes the top-10 list of least favorite chores in most American households. But the EverClean toilet seat makes the job quick and effortless.
In fact, it makes the job not a job at all. What used to involve a pair of rubber gloves, a bucket with plastic spray bottles of chemical cleansers and a lot of motivation, now requires only a dry cloth and seconds of your time.
American Standard has thoughtfully engineered a toilet seat that not only saves consumers time, but also saves money. No costly, toxic cleansers. No elbow grease to eliminate stubborn stains. A quick, simple wipe down and it’s on to other tasks. Unlike surface protectants, the EverClean is permanent. It will never wear away.
The complete solution for easy housekeeping is pairing the EverClean antimicrobial toilet seat with American Standard’s new Cadet® 3 toilet, where an EverClean glaze is fired into the china to resist bacterial growth for the life of the product. The EverClean antimicrobial toilet seat together with the Cadet 3 toilet with EverClean . . . why skip only half the job?
“Cleaning the toilet is one of those things in life we don’t want to do, but have to do,” says James Walsh, American Standard marketing director for residential chinaware. “The ingenuity is that we could eliminate the chore’s most unpleasant elements.”
The EverClean antimicrobial toilet seat fits all conventional elongated and round-front toilets and comes complete with bolt, nut and washer hardware kit. Available colors are White, Bone, Silver, Linen and Black. Hardware kits can be ordered separately as replacement parts.
For more information on the EverClean antimicrobial toilet seat, Cadet 3 toilet or other American Standard products, call (800) 899-2614 or visit www.americanstandard-us.com.