Press Room - Press Release

For the Media

10/12/2004

WANTED: America’s Sexiest Plumber

American Standard’s Sexiest Plumber Contest Honors Plumbing Champions


PISCATAWAY, N.J. (October 12, 2004) — Pinup plumbers? It’s not just a pipe dream—the nation’s sexiest plumbers will soon be viewed as champions of their profession as American Standard launches its Search for America’s Sexiest Plumber Contest.

The world’s largest manufacturer of bath and kitchen products is holding the contest to celebrate its virtually maintenance-free Champion® toilet, and to pay tribute to the skilled professionals who work so hard to fix all of America’s toilets.

“We join plumbers throughout the land in our commitment to flush away America’s toilet problems,” says Jeannette Long, director, marketing communications, American Standard. “American Standard’s Sexiest Plumber Contest will put plumbers on a pedestal and elevate their profession to an entirely new level.”

Eye Candy: Champion Plumbers, Champion Toilets
Twelve Sexiest Plumber finalists will be selected to appear in a 2005 wall calendar paying tribute to America’s most pulchritudinous plumbers. The calendar will include photos of each finalist posed alongside a sleekly designed Champion toilet, and will include fun facts about the plumber and the toilet. From there, Americans will have a chance to cast their vote for the sexiest plumber of them all, who will win a free trip for two to the ultimate bowl—Super Bowl XXXIX in Jacksonville, Florida, on February 6, 2005.

Searching for America’s Sexiest Plumber
The national search for America’s Sexiest Plumber is being held in partnership with the Plumbing-Heating-Cooling Contractors—National Association (PHCC) and gets underway at the 122nd annual PHCC Convention and International Sanitation and Heating (ISH)-North American Trade Show in Boston, October 12-16.

The contest is not all about sex appeal, however. A panel of American Standard and plumbing industry experts will evaluate entrants based on personality, as well as plumbing experience and expertise. Plumbers who think they have what it takes are invited to visit the American Standard booth (#1319) to fill out a brief questionnaire and have a preliminary snapshot taken. Both males and females are encouraged to enter. Applications are also available online at www.americanstandard-us.com. The deadline for entries is October 22, 2004.

Profiles of the 12 finalists, along with professional photos reflecting their personalities, will be posted on www.americanstandard-us.com, where Americans will have the chance to vote for the plumber they think is the sexiest. The plumber with the most votes goes to the Super Bowl and, of course, has bragging rights to the title of “America’s Sexiest Plumber.”

The contest will reach its crescendo in January, when American Standard will unveil the calendar and announce the winner at an event in New York City. All twelve finalists will be present to autograph calendars for adoring fans.

The Champion Toilet: Creating a Clog-Free Nation
American Standard’s Champion toilet features America’s Best™ flushing system, a unique design that allows consumers to toss out their plungers for good. Designed to virtually eliminate clogs, overflows, handle jiggling, wasted water and expensive repairs, it comes with a comprehensive 10-year warranty and several technological advances:

  • No more ball and chain. The proprietary Flush Tower™ replaces the old floating ball-and-chain system and maximizes the power of water while using just 1.6 gallons in under a second.
  • More power. An extra-large flush valve lets water enter the bowl faster and more powerfully.
  • Plunger-free. The industry’s largest siphon outlet, without any “choke points,” allows more volume per flush and virtually eliminates the need for plungers.

Many Americans have already discovered the revolutionary Champion toilet for themselves. Since being introduced in late 2003, Champion toilet sales have exceeded American Standard’s expectations. Two out of every 10 American Standard toilets sold today are Champion toilets.

To see a visual demonstration of America’s Best flushing system, visit www.americanstandard-us.com. The Champion toilet is available in various models at American Standard showrooms, as well as retail locations. Suggested retail price ranges from $249 to $569, depending on the model. For more information on America’s Best flushing system, the Champion toilet or local availability, call (800) 899-2614 or visit www.americanstandard-us.com.

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