Celebrating 150 years of innovation
The Journey
1875: The Beginning of a Legacy
James Arnott and Francis Torrance founded Standard Manufacturing in 1875, setting the stage for a company that would become synonymous with excellence in plumbing solutions.
1929: Championing Public Health
The iconic “Plumber Protects the Health of the Nation" poster launched in 1929, underscoring the vital role of plumbers in safeguarding public health in the United States.
1934: Birth of American Standard Co.
The merger of American Radiator & Standard Sanitary Corporation in 1934 introduced the nickname "American Standard Co.," further solidifying its brand identity.
1939: Neo-Angle Tub Dominates
In 1939, the neo-angle tub became the #1 seller, showcasing American Standard’s ability to meet consumer needs with innovative products.
1929: Championing Public Health
The iconic “Plumber Protects the Health of the Nation" poster launched in 1929, underscoring the vital role of plumbers in safeguarding public health in the United States.
1934: Birth of American Standard Co.
The merger of American Radiator & Standard Sanitary Corporation in 1934 introduced the nickname "American Standard Co.," further solidifying its brand identity.
1939: Neo-Angle Tub Dominates
In 1939, the neo-angle tub became the #1 seller, showcasing American Standard’s ability to meet consumer needs with innovative products.
2003: Revolutionizing Toilets
The launch of the Champion® Toilet in 2003 revolutionized the industry with "Clog Free" technology, setting new standards for performance and reliability.
2013: A New Chapter with LIXIL Group
The acquisition by LIXIL Group in 2013 marked a new chapter for American Standard, integrating it into a global network dedicated to innovation and quality.
2015: VorMax® Toilet Innovation
The introduction of the revolutionary VorMax® Toilet in 2015, which proved to be twice as clean as conventional toilets, highlighted American Standard’s dedication to innovation.
2021: Signature Design Elements
In 2021, the unveiling of the new Reference Line showcased signature brand elements, including the iconic Pillow, Taper, and Frame designs.
2022: Unified Brand Identity
A new unified brand identity was introduced in 2022, bringing global consistency to American Standard’s brand expression.
2021: Signature Design Elements
In 2021, the unveiling of the new Reference Line showcased signature brand elements, including the iconic Pillow, Taper, and Frame designs.
2022: Unified Brand Identity
A new unified brand identity was introduced in 2022, bringing global consistency to American Standard’s brand expression.
2024: Leading the Market
By 2024, American Standard achieved the prestigious title of the #1 Toilet Brand in North America, featuring its new logo.
2025: A Sesquicentennial Celebration
In 2025, we celebrate 150 years of American Standard, commemorating a legacy of innovation, excellence, and service. We have been designing award-winning tubs, sinks, toilets, and faucets, but we never did it alone. Since 1875, the people who use our products have inspired it all. They trusted us enough to invite us into their lives and inspired us to make products that are pioneering and inviting. These products are mindfully designed and built to fit seamlessly into their routines, for years to come.
People’s homes and lives have been inspiring our passion and our products. These same products, in turn, inspire people to be more connected and more comfortable. Which inspires us all over again. And as the cycle continues, we can’t wait to see where we go next together.
Setting the standard
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