PISCATAWAY, N.J. (August 14, 2012) — Product knowledge training has moved beyond classroom theory to a new interactive, hands-on experience at American Standard.
Comprised of working product displays set amidst classroom-style work benches, American Standard has crafted a 1,600 sq. ft. hands-on education facility within its Product Design Center in Piscataway, N.J. This dynamic operation — that uses running water to replicate real-life scenarios — enables in-depth training and best practices instruction on the installation, troubleshooting and repair of residential, commercial and institutional products and technologies.
Customers, showroom staff, tradespeople, sales personnel and employees can now learn first-hand about the product design, engineering and performance testing behind the extensive range of American Standard plumbing products.
The Engineering behind the Performance
“We designed our product training center so participants can understand specific product features and operation, as well as the innovations, engineering and technologies that make these advances possible,” said Jeannette Long, the company’s vice president, brand marketing. “The direct, practical experience and interactive product knowledge training provided here reinforce American Standard’s commitment to education, performance and service for our partners in the plumbing industry.”
Designed to accommodate up to 24 participants at a time, the laboratory includes working cutaway models of key products that allow specialized training on their unique features and benefits. Participants can also compare products from across the plumbing sector to see first-hand the competitive advantages of American Standard technologies.
Long notes that a key advantage for the new training center is its proximity to the company’s existing corporate quality control operation and new product showroom, which are used as part of the product knowledge curriculum.
Adaptable to Different Audiences
With the goal of educating hundreds of industry personnel annually, the training laboratory will help industry professionals acquire practical, real-world experience with the fully operational toilets, faucets, showers systems, walk-in baths, soaking tubs, urinals and flush valves on display.
“Flexible training modules in the laboratory allow us to customize our instruction to the full complement of product categories and industry stakeholders,” explained Gray Uhl, director of design for American Standard. “Unlike conventional PowerPoint presentations and static display models, we are now able to tailor this interactive, hands-on training to explore issues of primary interest to a specifying engineer or architect, which vary drastically to those of a kitchen and bath showroom manager or a service contractor.”
The new training laboratory, as well as the adjoining product showroom, organizes fixtures, faucets and furniture into style families: traditional, transitional and contemporary. Product solutions for vertical markets such as hospitality and education are also similarly grouped. As choices proliferate, the grouping of like-style toilets, sinks and faucets into solutions-oriented display modules helps to clarify the attributes of each style and facilitate the selection process. The showroom display includes products from the American Standard, Jado®, Porcher®, Fiat®, Crane Plumbing®, Safety Tubs® and DPI brands.
“Showroom design and merchandising today requires retail thinking,” explained Uhl. “We created displays that both highlight the latest in style trends and demonstrate the ways our partners can help enhance the customer experience in their own showrooms.”
According to Long, the new training laboratory underscores the organization’s ongoing commitment to product innovation and technical leadership, as well as the company’s heritage of outstanding product performance, education and support.
“We are raising the standard in every part of our business,” concluded Long. “American Standard is continually looking for innovative solutions to solve everyday problems while educating all segments of our industry about the elements of effective sanitation and hygiene. Our goal is that every customer who spends time at our training lab leaves able to understand and convey to their customer the total story about the inherent value of American Standard Brand products.”
ABOUT AMERICAN STANDARD BRANDS
American Standard Brands is a leading North American manufacturer of a wide range of high-quality building products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels. The company currently offers total project solutions for residential and commercial customers; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under well known and respected brands, such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. The company is online at www.americanstandard.com, on Twitter at twitter.com/amercanstandard and on Facebook at www.facebook.com/AmericanStandardPlumbing.
Innovative product engineering and technologies are demonstrated at the new American Standard Product Training Laboratory in Piscataway, NJ. Gray Uhl, the company's design director, provides a hands-on learning experience for manufacturers' rep Vincent Muscarella of Loving & Associates and Melanie Bishop of wholesale partner Eastern Penn Supply.
Experiencing first-hand the flushing performance of American Standard toilets - while learning the innovative technology behind it - is part of the interactive education offered at the new American Standard Product Training Laboratory in Piscataway, NJ. Pictured here are American Standard wholesale partners Sheila Evans of Ace Plumbing, Darrow Rumsey of VP Supply, Rachel Collignon of Coburn Supply and Ken Suosa of Pinnacle Sales Supply.
The installation and repair of residential, commercial and institutional plumbing fixtures is covered using real-life models complete with running water in the new American Standard Product Training Laboratory in Piscataway, NJ.
The installation and operation of a variety of shower systems, using these displays featuring running water, are part of the hands-on learning that occurs at the new American Standard Product Training Laboratory in Piscataway, NJ.
Behind-the-scenes operations of Selectronic hands-free commercial faucets enable in-depth education on proper installation, troubleshooting and repair for customers, tradespeople and showroom personnel visiting the new American Standard Product Training Laboratory in Piscataway, NJ.
Features and benefits, along with proper installation and maintenance, of walk-in baths are topics discussed with trade partners in the new American Standard Product Training Laboratory in Piscataway, NJ.
Contemporary styled faucets and sleek stainless steel sinks, both for the modern kitchen, are part of the interactive displays at the new American Standard Product Training Laboratory in Piscataway, NJ.
Shower/tub trim kits and hand showers in varying styles are fully operational with running water to provide direct, practical experience to trade guests in the new American Standard Product Training Laboratory in Piscataway, NJ.
In-depth training and best practices instruction - using running water to replicate real-life scenarios - is part of the interactive learning experience offered at the new American Standard Product Training Laboratory in Piscataway, NJ. Sheila Evans of Ace Plumbing and Darrow Rumsey of VP Supply sample hand showers and bath/shower faucet systems in the lab.
First-hand education with interactive plumbing displays is now offered to customers, showroom staff and sales personnel in the new American Standard Product Training Laboratory in Piscataway, NJ. Christian Kuswita, senior product manager for commercial fixtures, trains personnel from wholesalers Ace Plumbing Supply, Pinnacle Sales Supply and Ace Plumbing Supply during a recent visit.