PISCATAWAY, N.J. (June 16, 2016) — Think about the last time you needed more shower time. Was this extra time taken to rinse the shampoo out of your hair or to make sure you got the perfect selfie? If you answered more time for shower selfies, you aren’t alone. In fact, American Standard surveyed 1,200 consumers nationwide, between the ages of 18 to 65, yielding intriguing findings on rituals and habits that occur behind the shower or bath curtain.
The study revealed 57 percent more shower users than bathers admitted to taking selfies in the shower more than once a week. Also, 53 percent of consumers favor “tinkle time” by admitting to peeing in the shower. Furthermore, cleaning the shower naked is common as almost half of those who shower surveyed say they have done it. Forty-one percent more women than men say they clean the shower naked.
“Today we are in an age of either being connected 24/7 or constantly multitasking as part of an on-the-go lifestyle,” said Jeannette Long, vice president, brand marketing, LIXIL Water Technology Americas, the business group under which American Standard operates. “We wanted to examine how much more multifaceted the bathing experience actually is in order to ensure that we're consistently providing the most innovative products that help make consumers’ lives easier.”
Key bathing and showering findings include:
Shower Songbirds: Eighty-nine percent more shower users say they sing in the shower than bathers. Forty-four percent more women than men say they sing in the shower.
Behind Closed Bathroom Doors: Almost one in four respondents admitted to occasionally sneaking a try of products in the bathroom that belonged to someone else.
There’s a ‘Do Not Disturb’ Smartphone Function?! Consumers favor using bath soaking time as “smartphone time.” Survey respondents admitted to checking emails/texts on their cell phone while bathing. In fact, one in seven bathers said they’ve actually participated in a teleconference or work phone call from the tub.
Bath Time Before Sleepy Time: Almost 26 percent of bathers said they can’t really go to sleep at night until they’ve had a bath to unwind.
Oops! Did you forget something? Seventy-three percent of shower users and 65 percent of bathers say they have forgotten to take an outside item, such as a bath mitt, after getting into the shower or bath.
Additional findings indicated that candles are the most common item in the bath area that are not used for bathing. Clean hair is still important — shampoo is the most customary item in both the bath and shower (70 percent for those who take a bath and 86 percent for those who shower).
“Regardless of one’s bathing ritual, the bottom line is consumers want plumbing products that will enhance their overall experience,” said Maha El Kharbotly, chief marketing officer, LIXIL Water Technology Americas. “American Standard has led the way in developing innovative faucets and fixtures that offer consumers a lifetime of exceptional performance, combined with unforgettable relaxation and enjoyment that ultimately improves their quality of life.”
For more details on the survey results and activities, visit the interactive Art of Bathing website.
To learn more about bathing and showering products from American Standard, visit www.americanstandard.com or call (800) 442-1902.
ABOUT AMERICAN STANDARD BRANDS
American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and throughout the world. Offering total project solutions for residential and commercial customers around the world with respected brands such as American Standard, DXV, Safety Tubs, Crane Plumbing, Eljer, Fiat and Decorative Panels International. American Standard Brands is owned by LIXIL Corporation (TSE Code 5938), and is part of LIXIL Water Technology business, which operates across 150 countries. The LIXIL Water Technology brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON. Learn more at www.americanstandard.com, or follow us at twitter.com/AmStandard, https://www.facebook.com/AmericanStandardPlumbing.
The single control American Standard Berwick Monoblock Bathroom Faucet demonstrates symbiosis between fluid elegance and defined precision. This ribbon-like and sleek design has a contemporary yet subtle flair that brings a renewed look to any bath setting.
The Berwick Trim Kit from American Standard marries fluid design with refined precision. Distinguished by its sleek linear design, the bath/shower trim leverages the American Standard TRIMendous universal valve technology, making it easy to upgrade any existing American Standard bath/shower in-wall valve, eliminating the need to rip out tile.
Complementing contemporary bath decor, the American Standard Boxe Semi-Countertop Sink makes a dramatic visual statement while comfortably fitting into a smaller bathroom space. It’s space-saving, angular design is partially recessed to easily fit on a countertop as narrow as 13-inches. An optional towel bar is available to help conserve even more space.
Revel in the simple pleasure and soul-satisfying luxury of a deep soak in the Coastal Freestanding Tub from American Standard. Designed with roomy comfort, yet compact enough to fit in an average-sized bathroom, this soaking tub is pleasing to the eye and surprisingly gentle to the bottom line. Featuring sleek lines that will gracefully complement a variety of stylish bath decors, this distinctive tub stands out like a striking sculpture, bringing elegance and beauty to the bathroom.
Eye-catching style and well-executed design are combined in the Contemporary Square Floor Mount Tub Filler from American Standard. Characterized by geometric shapes and crisp angles, this tub filler features a convenient metal hand shower that easily makes any bathing interlude the perfect pampering event at the end of a long day. The hand shower can be angled up to 60 degrees when attached to the tub filler stand, ensuring that the water stream accurately flows into the tub for the bather’s pleasure.
The Ovation Curved Shower Door and Base from American Standard are the perfect solution for small bathrooms and when remodeling to add a shower. Sized for smaller alcove footprint, the curved front of this durable combination provides more showering space for users. The low-threshold and textured floor finish of the curved base provide safe accessibility for all.
Distinguished by its traditional design lines, the Quentin Bath/Shower Trim Kit from American Standard features the brand-exclusive TRIMendous universal valve technology, making it easy to upgrade any existing American Standard bath/shower in-wall valve without ripping out tile. This set features a drenching, rain showerhead for a luxurious bathing experience.
Inspired by traditional Victorian Era designs of perfume bottles and vases, the American Standard Quentin Widespread Bathroom Faucet offers exquisitely detailed craftsmanship combined with modern water savings and technological advances. Its brand-exclusive Speed Connect metal drain helps to make installation of this antique-style faucet faster than ever, with fewer parts than an ordinary faucet drain. This faucet features a convenient swivel spout for additional functionality.
The contemporary, European styling of the sleek Ravenna Pedestal Sink from American Standard makes it ideal for use in a modern bathroom. Its sleek design lines include a faucet ledge showcasing a generous area for user convenience. The pedestal sink is also available with an optional towel bar in polished chrome or satin finish.
The Retrospect Console Table and Countertop Sink together convey the feeling of turn-of-the-century classic design, with a Deco twist. The table showcases a sturdy metal frame that complements bathrooms with traditional decor and includes convenient built-in towel bars and a lovely glass shelf for easy storage.
JPG Download High Res VersionInspired by the modern minimalist design movement, the Times Square Arched Widespread Faucet from American Standard offers clean lines reflecting shades of contemporary architecture and urban living. This shapely, curved faucet, which is distinctly juxtaposed against its angular handle styling, delivers a water conserving 1.2 gallons per minute (gpm) flow rate that is WaterSense-certified for using 45 percent less water than standard faucet models.