PISCATAWAY, N.J. (December 12, 2017) ― Respected plumbing brand American Standard, part of the LIXIL Corporation, proudly announces a new partnership with snowboarder and plumber Jonathan Cheever as an “American Standard Athlete.”
Cheever, 32 — a U.S. Snowboard Team member since 2005 — is an elite level athlete in snowboard cross. This high-speed sport combines the skills of snowboarding on a downhill ski racing course similar to the design used for motorcycle motocross.
In the off-season, Cheever works for his father’s company, Mark Cheever Plumbing and Heating, in Saugus, Mass., as a vocation to support his passion for snowboarding. He has been a licensed journeyman plumber since 2004 and a user of American Standard plumbing products.
In September, Cheever earned third place at the first World Cup of the season, qualifying him to compete on the world’s biggest stage. Throughout December, Cheever will race in three additional World Cup events to solidify his spot on the roster. He has ten FIS World Cup podiums, earned four national championships, and participated in ten Winter X-Games, an annual extreme sports competition for winter sport athletes.
“The plumbing trade is underrated as a profession. Personally, I’ve found this challenging and specialized line of work to be truly satisfying,” explained Cheever. “My plumbing career offers me the flexibility and financial freedom I need to support my passion for snowboard cross, and I’m excited to have American Standard join me on this journey.”
In addition to fitting conveniently into Cheever’s seasonal snowboarding schedule, plumbing work presents other benefits, as well. Compared to the costs of a four-year college degree, the education and training required to become a plumber is far less of an investment, so Cheever can focus on paying his training, competition, and coaches instead of student loans.
Additionally, he is proud that his work helps families protect their health and save the natural resource of water, while providing a meaningful source of income in the off-season for his own family.
“Jonathan Cheever’s successes in the challenging sport of snowboard cross, combined with his rewarding profession as a journeyman plumber, demonstrates that there is more than one way to approach a career in the skilled trades,” said Steven Delarge, president and CEO of LIXIL Americas. “We are all very excited about this inspiring new partnership and wish Jonathan all the best as he races toward the finish line this winter.”
As an “American Standard Athlete”, Cheever will promote the brand’s sponsorship across his social media channels and will use a custom-designed American Standard branded helmet and board at all upcoming snowboard cross competitions this winter. You can also follow along with Jonathan’s journey on American Standard’s social channels.
FOR MORE INFORMATION:
Nora DePalma, O’Reilly DePalma
For LIXIL Americas - American Standard, DXV, GROHE
ABOUT AMERICAN STANDARD
American Standard makes life healthier, safer and more beautiful at home, at work and in our communities. For more than 140 years, the brand has innovated and created products that improve daily living in and around the bathroom and kitchen for residential and commercial customers. It has been recognized with more than 35 product innovation and design awards in the past five years. American Standard is part of LIXIL, a global leader in housing and building materials products and services. Learn more at americanstandard.com, or follow us at facebook.com/AmericanStandardPlumbing, twitter.com/AmStandard, youtube.com/AmericanStandard01, Pinterest.com/amstandard, Instagram.com/american_standard.
ABOUT LIXIL LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for housing and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, American Standard, GROHE, DXV, INAX, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are.
American Standard has partnered with elite level snowboard cross athlete, and licensed journeyman plumber, Jonathan Cheever as he competes internationally while supporting trade careers at the same time.