Our Brand Narrative

Some are satisfied with the status quo, never thinking to challenge what's possible or imagine what could be. Our passion for a better tub, toilet, faucet, sink, and the world never stops flowing.

We don't punch out early. Or settle for second best. Because every day, people at home, around town, and around the globe - from houses to hotels, master baths to Major League stadiums, colleges to the kitchen sink - depend on our products to work and to wow, to fit in and to stand out.

Whether that means enjoying retirement in their own homes, a cappuccino in their own kitchens, or going hands-free in their hometown stadiums, only one brand has merged beauty, performance, and eco-friendly design to improve the lives of people and the well-being of our planet.

We will continue to plumb the everyday cycle of life, optimizing our products, so people's lives are optimized, too. We will push ourselves and pull for each other as we work united with plumbers and partners putting innovation, work ethic, ingenuity, collaboration, and passion into every American Standard product.