KBBonline.com: American Standard and DXV Brands Invest in Design and Innovation
Demonstrating a commitment to innovative product creation, American Standard and DXV announce the opening of a new industrial design studio in New York City, as well as the addition of four new designers to the LIXIL design team.
“Moving our design studio to New York makes sense,” said Jean-Jacques L’Henaff, vice president of design at LIXIL Americas, the business unit under which the two bath and kitchen brands operate. “It provides us with direct access to a climate of culture and energy that you get in a diverse metropolis. An unparalleled talent pool of gifted designers is imperative in order to reach our mission of innovative, compelling and inspired design. These changes demonstrate to our customers how passionate we are in achieving this goal. With this move, we now have our finger on the pulse of contemporary art, design and architecture. We are committed to the future of our brands and to homes across North America.”