Beale Touchless Kitchen Faucet from American Standard Wins Prestigious German Design Award

Oct 23, 2017

PISCATAWAY, N.J. (October 23, 2017) ― The sleek and innovative American Standard Beale pull-down kitchen faucet with Selectronic hands-free technology was recognized with a 2018 German Design Award in the Excellent Product Design category.

The goal of the German Design Awards is to discover, present and recognize unique international design trends, accepting top-quality, often ground-breaking, entries in product and communication design. Launched in 2012, the German Design Award is considered to be one of the most well-respected design competitions in the world.

“It is an honor to receive acknowledgement from the German Design Council with this prestigious award for the design and performance of our Beale touchless kitchen faucet,” said Maha El Kharbotly, chief marketing officer of LIXIL Americas, the business unit under which American Standard operates. “When we launched this pioneering faucet technology and design, we knew we had something extraordinary. This esteemed recognition reinforces our goal to provide high-style, highly functional products that make everyday life easier, healthier and more comfortable for consumers.”

Showcasing striking, contemporary design and superb performance, the Beale touchless kitchen faucet features hands-free control – when desired – with its unique option of switching to manual operation by simply sliding a movable door to cover the sensor. Delivering effortless wave-on/wave-off functionality, this Beale pull-down kitchen faucet helps reduce the risk of cross-contamination in food preparation. Its exclusive Selectronic proximity technology delivers dependable, touchless operation to improve hygiene, while also making it easy to access the faucet when the user’s hands are full or dirty.

The American Standard Beale Selectronic kitchen faucet has also been recognized with a 2016 GOOD DESIGN Award for its clean, contemporary design and unique functionality.

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American Standard makes life healthier, safer and more beautiful at home, at work and in our communities. For more than 140 years, the brand has innovated and created products that improve daily living in and around the bathroom and kitchen for residential and commercial customers. It has been recognized with more than 35 product innovation and design awards in the past five years. American Standard is part of LIXIL, a global leader in housing and building materials products and services. Learn more at, or follow us at,,,,

LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for housing and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, American Standard, GROHE, DXV, INAX, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are. 

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The German Design Award is the German Design Council's premium international prize and is one of the world's most renowned design competitions. 'Since our founding in 1953, our primary task has been to observe, analyze and evaluate what is happening in design on an international level', explains Andrej Kupetz, CEO of the German Design Council. 'The winners each year not only exemplify the economic and cultural value of outstanding design, but they also provide direction and are representatives of current themes and trends', adds Kupetz.

The German Design Council is one of the world’s leading centres of expertise for communication and knowledge transfer in the area of design. Currently, more than 260 companies belong to its foundation. The German Design Council was founded in 1953 on the initiative of the German Bundestag to support and enhance the design expertise of German industry. It pursues a wide range of activities with a single goal: to increase brand value on a sustained basis via the strategic use of design in communication.

Beale® and Selectronic® are registered trademarks of AS America, Inc.

GOOD DESIGN® is a registered trademark of The Chicago Athenaeum Museum of Architecture and Design.





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